A COMMON QUESTION I’VE BEEN ASKED SINCE RELEASING GRAB A TOWEL IS, ‘WHY DID YOU WRITE THE BOOK?’ CLEARLY ASKING WHY IS ALWAYS A GREAT QUESTION BEFORE EMBARKING ON AN ENTERPRISE OR PROJECT. SIMON SINEK HAS WRITTEN A BOOK CALLED START WITH WHY, AND ARGUES THAT KNOWING WHY WE DO SOMETHING ENGENDERS THE PASSION NECESSARY TO MOTIVATE ACTION AND CHANGE..